Is it time to Ditch the Elevator Pitch?
Elevator pitch. It’s one of the first things that gets recommended to job seekers, one of the first questions asked by career coaches, something that we’re told to have ready at all times, like a first aid kit or chocolate stash. The premise: you’re in an elevator with a high-powered leader, and they ask what you do. You have thirty seconds or less to summarize everything that you do in such a way that the executive is wowed, resulting in you being noticed/promoted/hired. Amazing! Who wouldn’t want to hone this skill? It sounds magical! And it is indeed magical, because like many magical things, it’s too good to be true
