Campaign Planning, or, How I learned to Stop Worrying and Enjoy the Ride
Campaigns are the great unstoppable force of nonprofits, a freight train that, as a researcher, you can either ignore to your peril or cling to for dear life. But what if there’s something better than avoidance or scrambling? While I’m not going to promise you peace of mind the next time you hear “campaign” bandied about in your presence, I will be walking you through some lessons learned that, with any luck, smooth out the journey.
